We have generated incremental revenues for several retailers while helping them increase their brand awareness amongst their local community. We execute the mobile campaigns, measure results using extensive data analysis, and enhance the campaign strategies to continuously increase revenues for our clients, as well as increase their timely communication and marketing messaging initiatives. We use the best in class SaaS providers to offer our clients a diverse portfolio of industry leading marketing communication tools. Our robust software systems provide seamless target marketing and communications capabilities with comprehensive descriptive and predictive analytics reports.
For retailers, we utilize predictive analytics to help with forecasting sales, and strategies to outperform the predictions, by enhancing target marketing. In short, determining, 'who' is likely to purchase 'what' products and 'when' are they likely to make those purchases. We know 'when' to reach out, in order to bring the most purchasers and maximize the CAC and ROI. Our process involves assessing the existing business model and communication strategies, defining opportunities that exist within the mobile channel, and developing a comprehensive plan of action to drive ROI and increase efficiency for the organization.
Our AI solutions have helped retailers consistently outperform sales targets, month after month, between 26% and 35%, and profit margins between 6% to 8%, when compared to the same time periods, before the pandemic. The accuracy of market segmentation and target marketing continues to grow by 11%. The contribution to our clients' revenues from their VIP and loyalty rewards customers has increased from 20% to 28%.